TALLSEN, an international hardware brand renowned for its German-origin craftsmanship and European-standard manufacturing, has officially entered a brand partnership with TouchWood, a fast-growing Saudi Arabian brand founded by Mr. Abdalla in Jeddah. This collaboration represents a significant step in TALLSEN’s ongoing global expansion and its commitment to excellence, innovation, and local partnership development.
A Meeting of Minds at the Canton Fair
The partnership began on April 15, 2025, at the 137th Canton Fair in Guangzhou, where TALLSEN first met Mr. Abdalla, an Egyptian entrepreneur educated in Saudi Arabia and the founder of the TouchWood brand. Intrigued by TALLSEN’s latest line of electric smart hardware products, Mr. Abdalla visited the company’s booth to explore its offerings in detail. Capturing the moment, he filmed a video highlighting TALLSEN’s innovative products and exchanged contact information with the team. This meeting set the foundation for a collaboration driven by shared values of craftsmanship, creativity, and quality.
Strengthening Trust Through Transparency and Quality
In August 2025, the TALLSEN team hosted Mr. Abdalla at its factory headquarters in Zhaoqing, China. During the visit, he was guided through the hinge and concealed track workshops, raw material impact testing facilities, and quality control centers. TALLSEN also presented its official SGS inspection reports, reaffirming its dedication to superior standards and product reliability.
The visit culminated in the showroom, where Mr. Abdalla was particularly impressed by the Earth Brown Wardrobe and finalized his product selections on-site. Inspired by the synergy between both brands, each founded in 2020, Mr. Abdalla expressed his intention to become TALLSEN’s exclusive distributor in Saudi Arabia, a vision that would soon become reality.
Signing the Partnership in Jeddah
Following the successful participation of the TALLSEN team in the Saudi WOODSHOW held from September 7–9, 2025, where the brand received enthusiastic interest from attendees, the partnership was formally solidified.
On September 14, 2025, the TALLSEN delegation visited TouchWood’s facilities in Jeddah, where they inspected the company’s meticulously organized warehouse and showroom under preparation. The facilities adhered to the “Ready to Ship” operational standard, reflecting TouchWood’s professionalism and commitment to excellence. After comprehensive discussions, both parties officially signed an agreement, designating TouchWood as TALLSEN’s exclusive agent in Saudi Arabia.
During the ceremony, TALLSEN presented the official exclusive agency plaque to Mr. Abdalla, symbolizing mutual trust and a shared vision for market growth. The TALLSEN team also pledged ongoing market protection and comprehensive after-sales support, ensuring sustained success in the region.
A Shared Vision for Market Leadership
As part of the partnership’s launch phase, TouchWood has established a robust marketing and operational framework:
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Digital Expansion: Uploading TALLSEN product videos, images, and installation manuals to its online store and developing a dedicated professional website.
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Social Media Outreach: Promoting the brand through official accounts across TikTok, Facebook, Instagram, and Twitter; leveraging Mr. Abdalla’s existing 50,000 TikTok followers to amplify reach.
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Sales Infrastructure: Forming a six-member TALLSEN sales team (four for online operations and two for offline showroom management). The Jeddah showroom and warehouse are now operational, with Riyadh warehouse delivery planned within six months.
Shared Commitment to Quality and Innovation
During an interview at the Saudi WOODSHOW, Mr. Abdalla reflected on his decision to partner with TALLSEN, stating:
“TALLSEN’s entry into the Saudi market was an entirely correct decision. I have visited their factories and showrooms in China twice and seen their performance at the Riyadh exhibition. Although I have toured numerous hardware factories in China, TALLSEN’s quality and innovation stand out. Their attention to detail ensures products that are both competitive and inventive. I particularly admire their kitchen fittings, wardrobe accessories, and new concealed plate hinge range, which meet nearly all hardware needs for kitchen, bathroom, and wardrobe sectors. I look forward to establishing a mutually trusting and beneficial partnership in the future.”
To learn more, visit Tallsen's official website.
For any media or commercial inquiries, contact Tallsen at tallsenhardware@tallsen.com or WhatsApp at +86 139 2989 1220.
About TALLSEN
Originating from Germany, TALLSEN is an international hardware brand that embodies European standards and the spirit of German precision engineering. The company offers a comprehensive range of products, including smart hardware, hinges, drawer systems, and wardrobe fittings, serving global customers with unwavering dedication to craftsmanship, innovation, and quality assurance.
Media Contact
Company Name: Tallsen
Contact Person: Support
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Phone: +86-13929891220
City: Zhaoqing
State: Guangdong
Country: China
Website: www.tallsen.com