In a beauty world full of predictable events and sterile conference rooms, Allure Beauty Concepts is proving that manufacturing can be just as inspiring as it is essential. In partnership with Maile Pacheco, beauty industry veteran and Founder of Priv app, the West Coast-based formulator and manufacturer has launched Beauty Assembly, an exclusive event series that puts founders first and gives the factory floor a serious glow-up.
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Pictured: Tom Mooy, CEO Allure Beauty Concepts & Maile Pacheco, Founder Beauty Assembly. Photo credit: Vivo Visuals
The debut event in Downtown Los Angeles redefined what a beauty and wellness gathering can look and feel like. Held on sweeping terraces overlooking the Walt Disney Concert Hall, guests mingled to DJ-spun beats, savored artisanal bites by Michelin-starred chef José Andrés, and sipped non-alcoholic cocktails by Plaid Circus, the next-generation spirits brand co-founded by VEGAMOUR founder Dan Hodgdon.
Far from a corporate mixer, it was a creative collision of founders, formulators, and visionaries celebrating the artistry behind beauty innovation.
“At Allure Beauty Concepts, we’ve always believed the most exciting part of beauty happens behind the scenes,” said Tom Mooy, CEO of Allure Beauty Concepts. “Our mission is to support passionate founders from vision to reality, and Beauty Assembly brings that to life—showing that manufacturing can be inspiring, fast-paced, and elevated.”
Ann Berry, Executive Chairperson of Allure Beauty Concepts, added, “We envisioned Beauty Assembly as a way to bring together the next generation of beauty innovators—the creative minds, makers, and brand leaders—into one energetic, collaborative space. Our goal is to reignite what makes beauty exciting again: community, creativity, shared ambition, and edge.”
Maile Pacheco echoed that sentiment: “As a founder, I know how vital it is to have a true partner who believes in your dream from concept through creation. Beauty Assembly proves manufacturing isn’t just backstage—it’s center stage, where founders belong.”
With its LA-chic energy, breathtaking views, and founder-forward ethos, Beauty Assembly set a new standard for industry gatherings. And this is only the beginning—Allure Beauty Concepts is taking Beauty Assembly on the road, with Miami next on the map.
About Allure Beauty Concepts
A top-tier innovation lab, formulator, and contract manufacturer, Allure Beauty Concepts crafts OTC essentials, advanced skincare, and transformative hair care. From formulation to flawless execution, Allure helps brands bring bold visions to life with science-driven solutions. www.allurebeautyconcepts.com
About Beauty Assembly
Created by Maile Pacheco in partnership with Allure Beauty Concepts, Beauty Assembly reimagines the relationship between founders and manufacturers—celebrating the craft, creativity, and collaboration behind every great beauty brand.
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“At Allure Beauty Concepts, we’ve always believed the most exciting part of beauty happens behind the scenes,” said Tom Mooy, CEO of Allure Beauty Concepts
Contacts
For Press inquiries contact:
Maile Pacheco, Founder, Beauty Assembly maile@mailepacheco.com