Renowned hiring strategist shares proven methods to help auto shop owners hire automotive technicians in today’s competitive market.
(PRUnderground) December 27th, 2024
Chris Lawson, founder and owner of Technician Find, was featured as a guest on the Quick Lube Expert Podcast, hosted by M. Kevin Davis. The episode, which aired recently, delves into actionable strategies for auto repair shops to find and hire automotive technicians, addressing one of the most critical challenges in the industry today.
In the interview, Lawson shared practical insights based on his experience helping over 156 shops across North America generate more than 80,000 applications and successfully hire top-tier mechanics. Using an engaging metaphor about fishing, Lawson outlined the three essential elements auto shop owners need to win the hiring game:
- Use the Right Bait – Craft Compelling Job Ads: Job postings must emphasize respect, growth opportunities, and competitive pay to attract talented technicians who are often not actively job hunting.
- Fish in the Right Spots – Target the Right Platforms: Social media campaigns, Google Jobs listings, and referral programs outperform traditional job boards by reaching passive candidates.
- Master the Landing – Engage and Follow-Up Effectively: Prompt and consistent communication throughout the hiring process ensures strong candidates don’t slip away to competitors.
“Finding skilled automotive technicians today is a lot like fishing for prized blue marlins—you need the right bait, the right location, and a solid plan to reel them in,” said Chris Lawson, Founder of Technician Find. “The best technicians aren’t looking for just a paycheck. They’re looking for shops that value respect, growth, and fair compensation—and we help shop owners deliver that message.”
Lawson also emphasized the importance of creating a positive shop culture and maintaining clear communication to build trust with prospective employees. He advised shop owners to focus on their online presence, ensuring social media profiles reflect a workplace that prioritizes team appreciation and growth.
Host M. Kevin Davis, an industry leader and author of Quick Lube Expert, praised Lawson’s hiring strategies and emphasized their relevance for shop owners facing ongoing technician shortages.
About Technician Find
Founded in 2018 by Christopher T. Lawson, Technician Find offers technician sourcing solutions to auto repair shops nationwide. With services ranging from ad copywriting and geotargeted ad placement to on-demand recruitment courses and coaching, Technician Find is dedicated to solving the talent acquisition challenges faced by today’s auto repair industry. For more information, visit www.technicianfind.com.
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Original Press Release.