What Happened?
Shares of action camera company GoPro (NASDAQ:GPRO) jumped 13.8% in the afternoon session after the company was caught up in a renewed surge of retail-driven “meme-stock” trading.
This rally occurred without any apparent traditional financial catalysts or company-specific news. Instead, the move appears linked to a broader trend of retail investors targeting certain stocks, a phenomenon often referred to as "meme-stock" trading. This type of activity, driven by online discussions and social media chatter, can lead to explosive gains that are disconnected from a company's underlying financial performance. Other companies, such as Opendoor and Kohl's, were also noted as experiencing similar surges.
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What Is The Market Telling Us
GoPro’s shares are extremely volatile and have had 60 moves greater than 5% over the last year. But moves this big are rare even for GoPro and indicate this news significantly impacted the market’s perception of the business.
The previous big move we wrote about was 5 days ago when the stock gained 2.4% on the news that the stock staged a rebound from a sharp sell-off in the previous session. GoPro shares had fallen 7% amid a broader market downturn. The negative sentiment was fueled by profit-taking across major indices, renewed concerns about tariffs, and rising Treasury yields, which added pressure to equity valuations. The pre-market gain suggests that some investors may be viewing the prior day's significant drop as a buying opportunity, leading to a partial recovery of the recent losses.
GoPro is up 52.8% since the beginning of the year, and at $1.68 per share, it is trading close to its 52-week high of $1.80 from August 2025. Investors who bought $1,000 worth of GoPro’s shares 5 years ago would now be looking at an investment worth $429.74.
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