Articles from Baby Safety Alliance

The Baby Safety Alliance recently announced the winners of its 2026 Awards of Excellence. Now in its 37th year, the program evaluates products across nine categories for innovation, market impact, and the ability to improve family safety and convenience.

With viral car seat “hacks,” noncompliant dupes, and risky shortcuts spreading online, ahead of Child Passenger Safety Week (September 20–26), the Baby Safety Alliance® urges caregivers to verify advice before following it.

Today the Baby Safety Alliance kicks off Baby Safety Month® 2026, an annual campaign to help families choose and use baby products safely. This year’s campaign, Before You Try, Verify, asks parents to pause before trying viral trends, and turn to trusted, expert-backed safety guidance.

The Baby Safety Alliance is excited to announce that parents and caregivers shopping for safer baby products can now look for the Verified Seal on Amazon.

In recognition of National Heat Awareness Day today, the Baby Safety Alliance is encouraging “Stop. Look. Lock.,” a national campaign designed to help prevent child hot car deaths.

The Baby Safety Alliance today announced the 50th anniversary of its Verification Program, the longest-running baby gear verification program in the United States. Recently expanded into Canada, the program helps families shop with more confidence in today’s crowded marketplace. While baby products must meet minimum government safety requirements, Verification adds independent testing and additional requirements for safety, performance, and functionality. Today, there are over 3,200 products in the market that are Verified by the Baby Safety Alliance.