Adobe Systems (ADBE)

Today at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) introduced an array of new AI innovations and models into its flagship Creative Cloud applications, including Photoshop, Lightroom, Premiere and Illustrator, to empower creative professionals with greater precision and control. These innovations – which include one-click tools for compositing and masking – and new performance upgrades across apps save creative professionals time across each stage of their creative process, freeing them up to take on more work and meet the rising global demand for creative content. Adobe introduced new image upscaling and prompt generation in Firefly Boards, its collaborative AI ideation space along with new Firefly Creative Production for bulk editing thousands of images at once.

Today at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) and YouTube announced a partnership designed to empower creators around the globe to create amazing content and help grow their audiences. The partnership brings together Adobe Premiere’s industry-leading video editing tools with the massive reach of YouTube Shorts in a new content creation space, Create for YouTube Shorts, coming soon to the Premiere mobile app. This new, dedicated place to create and instantly publish to YouTube Shorts in Premiere mobile will bring Adobe’s best-in-class video editing tools directly to millions of YouTube creators. Creators will be able to save and create templates or create their own to share on YouTube Shorts to inspire others and spark new trends.

Today, at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) announced major innovations in GenStudio, its integrated solution that enables businesses to power their content supply chain with the latest advancements in AI. GenStudio simplifies one of the most pressing challenges facing creative and marketing teams today, where an insatiable demand for content is outpacing organizational resources. Adobe is addressing this by extending generative AI and AI agents directly into content production workflows, working directly with businesses to create tailored generative AI models, and streamlining experience delivery via integrations with Amazon Ads, Google Marketing Platform, Innovid, LinkedIn and TikTok.

Today at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) introduced a new AI Assistant (beta) in Adobe Express, a conversational creation and editing experience that empowers everyone to move from concept to content in minutes. The AI Assistant in Express brings contextual and semantic understanding of design elements to deliver recommendations, letting people of every skill and experience level design beyond-the-template content that reflects their personal or brand style design, by simply describing what they want. People can move seamlessly between conversational creation with the AI Assistant and hands-on editing with easy-to-use tools in Adobe Express – like sliders and color selectors – to get the exact look they want. The AI Assistant in Express lets people generate edits on any layer of a design, including fonts, images and backgrounds, while keeping the rest of the design intact.

Today at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) introduced groundbreaking new AI tools, models and agents in Adobe Firefly, the all-in-one creative AI studio with the industry’s top AI models and the best tools for video, audio, imaging and design. Firefly’s new, studio-quality audio and video tools include Generate Soundtrack for creating fully licensed audio tracks, Generate Speech for crystal clear voiceovers and a new timeline-based AI video editor. New models in Adobe Firefly include the new Image Model 5, which generates photorealistic images in native 4MP resolution and handles prompt-based editing in everyday language. An expanding ecosystem of partner models now includes ElevenLabs, Google, Luma AI, OpenAI, Runway, Topaz Labs and more. Adobe also announced new Firefly Custom Models, which empower creators to generate a series of assets in their own style.

Today, Adobe (Nasdaq:ADBE) released its online shopping forecast for the 2025 holiday season, covering the period from Nov. 1 to Dec. 31, 2025. Based on Adobe Analytics data, the analysis provides the most comprehensive view into U.S. e-commerce by analyzing direct transactions online, covering over 1 trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. Adobe Analytics is part of Adobe Experience Cloud, relied upon by the majority of the top 100 internet retailers in the U.S.* to deliver, measure, and personalize shopping experiences online.

Today at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) unveiled AI innovations for every type of creator that redefine the creative process across ideation, creation and production. Creators can use new studio-quality generative audio and video tools in Adobe Firefly to create full end-to-end videos. New AI-powered tools across Creative Cloud apps enable creative pros to work more productively with more control over pixel-level details. Marketing professionals in enterprises can optimize their content supply chain with GenStudio innovations and partnerships. Adobe now brings creators access to the industry’s top AI models across the best creative tools – including its own Firefly Models, a choice of models from industry partners including Google, OpenAI and Runway and new Firefly Custom Models that generate in creators’ own style.

Today, Adobe (Nasdaq:ADBE) announced that the company is bringing its industry leading Adobe Premiere video editor to mobile in a powerful new iPhone app that empowers creators to make pro-quality video on the go. The Adobe Premiere mobile app makes it fast, free and intuitive for creators to edit their videos with precision editing on a lightning-fast multi-track timeline, produce studio-quality audio with crystal clear voiceovers and perfectly timed AI sound effects, generate unique content and access millions of free multimedia assets, and send work directly to Premiere desktop for fine tuning further on a larger screen. The new mobile app offers all the video editing essentials for free, with upgrades available for additional generative credits and storage.

Today, Adobe (Nasdaq:ADBE) announced that Qualcomm Incorporated (Nasdaq:QCOM) has selected Adobe GenStudio to accelerate its content supply chain with generative AI. As Qualcomm expands its leadership in intelligent computing, the mandate for its marketers has grown. Teams are having to orchestrate highly tailored experiences to accelerate deal closure, in a crowded environment where every digital channel is demanding more content. With Adobe GenStudio, Qualcomm can optimize its entire content supply chain to meet this demand, leveraging AI to power the production, activation and measurement of personalized experiences. This includes making it more efficient to produce and customize the thousands of assets needed every week to deliver and scale impactful campaigns—unlocking productivity across the marketing organization.

Adobe (Nasdaq: ADBE) today announced the acceleration of its AI innovation adoption, with leading enterprises embracing Adobe to transform the way they work. Today, 99% of Fortune 100 companies have used AI in an Adobe app, and nearly 90% of the Top 50 enterprise accounts have adopted one or more of Adobe’s AI-first innovations including GenStudio for Performance Marketing, Firefly Services and Acrobat AI Assistant.

Adobe (Nasdaq:ADBE) today reported financial results for its third quarter fiscal year 2025 ended Aug. 29, 2025.

Today, Adobe (Nasdaq:ADBE) announced the general availability of AI agents that will reshape how businesses build, deliver and optimize customer experiences and marketing campaigns. Powered by the Adobe Experience Platform (AEP) Agent Orchestrator, Adobe is also creating an AI platform for businesses to manage and customize agents from Adobe and across third-party ecosystems—ensuring agents can understand context, plan multi-step actions, refine responses and more. AEP, used by many of the world’s leading businesses to connect real-time data across their organization, anchors Adobe’s offerings in a deep understanding of enterprise data, content and workflows. This provides the foundation for agents to take contextually relevant actions and deliver ROI.

Today, Adobe (Nasdaq:ADBE) announced it will release its third quarter fiscal year 2025 results after the market closes on Thursday, Sept. 11, 2025, followed by a conference call with investors from 2-3 p.m. Pacific Time. The conference call will be streamed live on the Adobe Investor Relations Site. Following the call, a recording and related materials will be available on the site.

Today, Adobe (Nasdaq:ADBE) launched Acrobat Studio, a transformative home for productivity and creativity that unites Adobe Acrobat, Adobe Express and AI agents to empower people to quickly, easily and intuitively do their best work. Acrobat Studio transforms PDFs into conversational knowledge hubs that enable people to use customizable AI Assistants to unlock and share insights, answers and recommendations – then seamlessly bring that information to life with easy-to-use Adobe Express creation tools, templates and Adobe Firefly-powered image and video generation.

Today at Adobe Summit London, Adobe (Nasdaq: ADBE) and the Premier League announced a multi-year partnership to bring new AI-powered personalised digital experiences to fans around the world and provide new opportunities for fans to express their creativity. Adobe's creativity, marketing and AI technology is central to the Premier League’s digital transformation and is unlocking new ways for fans to create and share Premier League content, engage with their Fantasy Premier League teams and enjoy more personalised digital experiences.

Today at Cannes Lions, Adobe (Nasdaq: ADBE) announced innovations in GenStudio, its all-in-one content platform that optimizes the process of planning, creating, managing and measuring marketing content. The latest offerings will fuse creativity, marketing and AI to help businesses quickly produce personalized, on-brand content at scale.

Today, Adobe (Nasdaq:ADBE) extended its leadership in creative ideation with a major expansion of Adobe Firefly – the destination for AI-assisted content ideation, creation and production – bringing Firefly image and video generation to phones. Firefly’s new iOS and Android app, available today, gives creators the freedom to explore ideas and generate and edit images and videos from anywhere using AI. Firefly's web and mobile apps serve creators’ ideation as a standalone experience and seamlessly sync with Adobe’s Creative Cloud applications to enable project continuity and streamline creative workflows from ideation to production. Firefly Boards, available in public beta on the web, transforms how creative teams ideate and collaborate on concepts with the addition of video to its AI-first moodboarding surface, enabling creative professionals to collaboratively explore and iterate across media types with AI-powered video and image editing. Adobe’s expanding ecosystem of generative AI models now includes models from Ideogram, Luma AI, Pika and Runway along with image and video models from OpenAI, Google and Black Forest Labs, offering creators unparalleled flexibility to experiment in different aesthetic styles.

Today at Cannes Lions, Adobe (Nasdaq:ADBE) unveiled a groundbreaking suite of product innovations that power Customer Experience Orchestration (CXO)—fusing creativity, marketing and AI to deliver intelligent, scalable and connected customer experiences. CXO is the evolution of Customer Experience Management, fulfilling the promise of personalization at scale by combining the creation and development of seamless customer experiences across all touchpoints and channels, with advancements in generative and agentic AI.

Today, Adobe (Nasdaq:ADBE) announced that enterprise digital networking company Lumen Technologies is embracing Adobe GenStudio to activate generative AI across their organization, shortening the time it takes to deliver personalized business-to-business (B2B) marketing campaigns. Engaging B2B decision makers, who influence major technology investments in their organizations, requires interactions that are highly tailored to their industry, persona and stage in the buying journey. By leveraging GenStudio—Adobe’s end-to-end content supply chain solution that optimizes the way marketers and creatives plan, create, manage, activate and measure campaign content—Lumen can scale personalization with AI by dramatically increasing the production of on-brand, contextually relevant content.

Today at Cannes Lions, Adobe (Nasdaq:ADBE) announced Adobe LLM Optimizer, a new enterprise application that enables businesses to gain new relevance in an environment where consumers are embracing generative AI-powered interfaces to engage their favorite brands. Businesses have relied on Adobe Experience Cloud applications to manage and optimize their presence across major channels such as web and mobile. Now with Adobe LLM Optimizer, teams can stay ahead of shifting consumer behaviors and remain top-of-mind in the AI era. A suite of features will enable businesses to monitor AI-driven traffic and benchmark brand visibility, while receiving recommendations that can be quickly deployed on their digital properties to improve discoverability, engagement and conversion.

Adobe (Nasdaq:ADBE) today reported financial results for its second quarter fiscal year 2025 ended May 30, 2025.

Today, Adobe (NASDAQ:ADBE) announced that Newell Brands (NASDAQ:NWL), a leading global consumer goods company, is partnering with Adobe to activate generative AI via Adobe Firefly and Adobe Express—scaling its reach and impact with consumers around the world. Home to over 50 iconic brands including Sharpie®, Rubbermaid®, Coleman® and Yankee Candle®, Newell’s portfolio spans audiences and categories where brand and product awareness are paramount. The company is investing in an omnichannel marketing and content strategy (across social media, e-commerce and more) to deepen its engagement with consumers and retail partners, at a moment when the demand for content is skyrocketing. As part of Newell's investment, the company is expanding its use of Adobe’s content supply chain solutions to optimize its process of delivering impactful marketing campaigns—from planning and content creation to activation and measurement.

Today, Adobe (Nasdaq:ADBE) announced it will release its second quarter fiscal year 2025 results after the market closes on Thursday, June 12, 2025, followed by a conference call with investors from 2-3 p.m. Pacific Time. The conference call will be streamed live on the Adobe Investor Relations Site. Following the call, a recording and related materials will be available on the site.

Adobe (Nasdaq:ADBE) today announced the appointment of Louise Pentland as Chief Legal Officer and Executive Vice President. Pentland will report directly to Chair and CEO Shantanu Narayen and will lead the Legal and Government Relations team responsible for overseeing global legal and policy matters.

Today, at its MAX London creativity conference, Adobe (Nasdaq:ADBE) unveiled over one hundred all-new innovations across its Creative Cloud apps which empower creative professionals to work faster, with greater precision and control. This release further advances the world's largest creative platform, with performance upgrades that work as much as 5x faster, and new innovations that span from creative exploration to execution. Creators can easily jumpstart their designs with Text to Pattern in Illustrator, instantly sift through terabytes of video footage with Media Intelligence in Premiere Pro, quickly edit with supercharged Remove Background in Photoshop and streamline font selection with more than 1,500 new popular fonts like Helvetica and Gotham. New Firefly-powered generative AI capabilities across Photoshop, Premiere Pro, Adobe Express, Illustrator and InDesign provide creators with superpowers for quickly generating images, videos, graphics and patterns, animating still images and turning long video footage into social-size clips.