About Forrester Research, Inc. - Common Stock (FORR)
Forrester Research is a leading global research and advisory firm that helps businesses understand and leverage the impact of technology and consumer behavior on their operations and strategies. It provides a wide range of services, including market research, consulting, and advisory services, to assist organizations in making informed decisions about technology, customer experience, and digital transformation. Through its insightful analysis and expert guidance, Forrester aims to empower clients to enhance their competitiveness, drive innovation, and build stronger relationships with their customers in an ever-evolving digital landscape. Read More
According to Forrester’s (Nasdaq: FORR) 2026 technology and security predictions, AI will face a reckoning next year — the gap between inflated vendor promises and the value delivered to enterprises is widening, forcing a market correction to align expectations with reality. With fewer than one-third of decision-makers able to tie the value of AI to their organization’s financial growth, CEOs will lean more on their CFOs to approve AI investments based on their ROI in 2026. As financial rigor slows production deployments and wipes out proofs of concept, enterprises will defer a quarter of their planned AI spend into 2027.
According to Forrester’s (Nasdaq: FORR) 2026 B2C marketing, customer experience, and digital business predictions, the rapid adoption of generative AI is exposing fragmented vendor ecosystems and increasing consumer skepticism. In 2026, a third of companies will harm experiences with frustrating AI self-service. The pressure to cut costs will cause companies to deploy customer-facing genAI chatbots and virtual agents prematurely — and in contexts where they’re unlikely to succeed. This will erode the brand and customer experience, harming both customer acquisition and retention. As customers’ expectations continue to rise and tolerance for surface-level efforts fades, trust and value will become the guiding beacons for consumer marketing, customer experience (CX), and digital leaders.
According to Forrester’s (Nasdaq: FORR) B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI and conversational search tools to gather faster insights, marketing, sales, and product leaders are facing intense pressure to integrate genAI into their go-to-market applications to keep up. Yet 19% of buyers using these AI applications feel less confident in their purchasing decisions due to inaccurate or unreliable information provided by genAI. The explosion of new and untested genAI functionality, combined with lagging AI user skills, will result in incidents that lead to the loss of more than $10 billion in enterprise value from declining stock prices, legal settlements, and fines.
Forrester (Nasdaq: FORR) today announced that BNP Paribas Bank Polska has been named a 2025 recipient of its Security & Risk Enterprise Leadership Award. BNP Paribas Bank Polska will be recognized at Forrester’s Security & Risk Summit, taking place in Austin, Texas, and digitally, on November 5–7, 2025. This year’s Summit will empower chief information security officers and privacy and risk leaders with actionable guidance to help them master risk and lead through uncertainty.
Forrester (Nasdaq: FORR) today announced that US military department the United States Department of the Navy, pharmaceutical company Takeda Pharmaceuticals, and US banking institution Bank of America are the 2025 winners of its Technology Awards for Technology Strategy Impact, Enterprise Architecture, and Data & AI Impact, respectively, for North America. These awards, which will be presented at Technology & Innovation Summit North America, recognize organizations that boost alignment across their companies’ technology strategy; enterprise architecture; and data, AI, and analytics capabilities to deliver measurable business value.
Forrester (Nasdaq: FORR) today launched Forrester AI Access, a new self-service offering that uses Forrester’s industry-leading generative AI capabilities to equip clients with trusted insights and advice, enabling them to validate ideas, align on best practices, and make smarter decisions faster. Forrester AI Access extends the reach of Forrester’s research portfolio, making proprietary data, guidance, and best practice research available to more stakeholders across an organization.
Forrester (Nasdaq: FORR) today announced securing over $800,000 in new strategic contracts with state and local government agencies across the United States during the second quarter of 2025. The growth reflects Forrester’s continued commitment to serving public sector organizations with its research, continuous guidance, and actionable insights tailored to their evolving needs.
The semiconductor industry should benefit as demand for artificial intelligence increases, but certain analysts expect substantial losses for Nvidia and Intel shareholders.
Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the second quarter ended June 30, 2025, with contract value at $288.7 million, down 7% compared with the prior year.
Forrester (Nasdaq: FORR) today announced the full conference agenda for Security & Risk Summit 2025, being held in Austin, Texas, and digitally, November 5–7, 2025. Security fears that were once considered improbable — geopolitically motivated attacks, new regulatory hurdles, convincing deepfakes, relentless AI disruption, and quantum threats — have now become today’s harsh reality. As the threat landscape grows more unpredictable and complex, cybersecurity leaders are being forced to rethink risk, modernize defenses, and strengthen their resilience against escalating attacks.
